Part I – How to find keywords that convert to leads for your business.
Below is a step by step guise on how to rank your local business page for a commercially valuable search term or keyword, that means ranking for a keyword phrase that has a high probability of becoming a lead for your business. For this example we will use a Google Search for ‘plumbers Tampa’.
A plumber called Olin Plumbing comes up 1st in the Local Pack and 3rd in the organic search:
Are there opportunities with keywords your website already ranks for? To determine what you already rank for, the first step for business owners is to do a free website ranking audit. ( you can do this for your domain/site by getting with the free organic keyword phrase ranking tool at free-organic-ranking-checker.com.
After you enter your email and create a free account, navigate to the ‘Organic Keywords’ menu item on the left and enter your domain (see below, for this example we will use Olin Plumbing in Tampa FL who is highly ranked for the term ‘plumbers Tampa FL’, and their site at https://plumberstampa.com):
When you enter the domain plumberstampa.com you will get a listing of keywords/search terms the site already ranks for. We are going to focus on keyword opportunities that have a high probability of becoming leads for the business. We can immediately see an opportunity to optimize for the search term clearwater plumber. It gets 1,900 searches a month, has commercially valuable intent (yellow) therefore can become leads for the business and has a Keyword Difficulty (KD%) of easy (KD% green 23). by building a page focusing on clearwater plumbing, Olin has an easy shot to capture the lions share of those 1,900 opportunities monthly – see below:
Another technique to fine intent based opportunities is to put the city name in the filter section, when we do that (Tampa) we immediately uncover a golden opportunity for the keyword: ‘water heater repair tampa’ with over 590 searches a month and low competition (east KD%) – see below:
To use the free tool to find lucrative keywords that convert for your business shown above, visit free-organic-ranking-checker.com